View the Empowered UCLA Extension television ads starring Sally Field, Pierce Brosnon, James Franco, George Lopez, Geena Davis, James Gandolfini, Rita Wilson, and Cuba Gooding, Jr.
A Gray Jobs Market for All Ages
New York Times
But if heading back to school for a full degree program or a master’s seems too expensive and time-consuming, there are less expensive and faster certificate programs that could fit the bill. In recent years, they have been proliferating at community colleges and universities across the country. And employers and clients are increasingly accepting professional certifications as proof of one’s expertise.
"Empowered UCLA Extension is offering a complimentary online course plus career counseling to any recently honorably discharged U.S. service member or active service member, including their eligible family members.
Chances are you’ve seen the new “Transform Your Career” TV ad with such stars as Sally Field, George Lopez and James Gandolfini pitching something called Empowered UCLA Extension, a new online education program. But you may be wondering what this new venture targeting the second-career crowd is all about...The goal: Help boomers reinvent themselves and advance their careers by learning practical skills and receiving job counseling.
AASHE Interview: Nurit Katz, Chief Sustainability Officer, UCLA
Association for the Advancement of Sustainability in Higher Education
"Principles of Sustainability I is the first core course in Extension's Global Sustainability Certificate Program (which is also offered online through a partnership with Empowered). The Principles course is an introduction to the broad field of sustainability – from sustainable agriculture to corporate responsibility, design, and everything in between. It gives students the analytical frameworks and tools to help them tackle the global social and environmental challenges we face."
Empowered UCLA Extension Program Review
"The Empowered UCLA Extension Program offers many great reasons to pursue one of their certification courses. They guide individuals, who want to further their careers or change career fields, to success."
"Empowered UCLA Extension will collaborate on a groundbreaking new program to help assist Intel Corporation's retiring workers transition to encore careers. Intel will fund the program for its employees, so that Intel workers can take full advantage of the professional education and counseling provided by Empowered UCLA Extension."
"We are seeking broader, against-the-grain solutions to the jobs issue and skill gap that are forward-thinking and inspirational. Emphasis on re-education will make a difference, especially if entrepreneurs play a major part in helping make that possible."
How Boomers Can Reinvent their Careers
"Baby boomers face an uphill battle in this labor market because they are considered too young to retire, but are often overlooked by employers as candidates to retrain or bring on as new hires. Struck by this paradigm, Hollywood powerhouse and former Paramount CEO Sherry Lansing approached Silicon Valley entrepreneur Steve Poizner to help her launch an education program targeted at busy boomers who need new skills to get ahead, get employed or switch careers. Poizner partnered with UCLA to create the Empowered UCLA Extension program, a mobile education and career counseling program."
"On first blush, I like the concept of the new Empowered UCLA online education program. I’m a fan of the iPad. And, based on research I have done on the job market and interviews with employers, I think the course list looks spot on. It promises to be a welcomed addition for older workers moving toward an encore career–or who want to hang in there with a current employer as the marketplace shifts. It’s relatively affordable and can be completed in a fast time frame."
Online Education for Boomers
Wall Street Journal
"A Silicon Valley entrepreneur and the University of California are combining ready-made software, rented Web services and Apple Inc.'s iPad tablet computer in a high-tech effort to bring career training to baby boomers looking to upgrade their skills. Empowered Careers last week began enrolling students in 10 certificate programs to be taught by instructors at the UCLA Extension, the continuing-education arm of the University of California, Los Angeles. The programs target areas—such as patient advocacy, health-care management and new media marketing—that are expected to generate job growth."
Alison Yin for the Wall Street Journal
Online Courses: The Perpetual Student
"This is a well-thought-out, well-designed site and program with an efficient sales force. Within an hour of signing up, I got a phone call; within a week I had spoken to a career counselor. From an organizational and enterprise standpoint, it was impressive."
Steve Poizner is back in Silicon Valley with Empowered UCLA Extension
San Jose Mercury News
"Empowered's plan is to attract baby boomers -- a few hundred at first -- looking for a career change. They would take courses in fields where the jobs are, such as health care management, nonprofit management, patient advocacy, marketing and new media and others. The yearlong curriculum would result in a UCLA certificate, which employers consider a plus."
Empowered CEO Steve Poizner
( LiPo Ching )
Adult education via iPad targets Boomers
San Francisco Chronicle
Coming to television screens early next month: Hollywood stars pitching a new, iPad-centric education venture aimed at Baby Boomers looking for work. Or, put another way, those who realize "it's time to start the next chapter you've been waiting for."
"Poizner said that making the program available to the broadest possible group is essential because there is a huge "skills gap" when it comes to Americans ages of 45 to 65. He said that they are either stalled out in their career or out of work, but often without the financial wherewithal to retire."
"Empowered Careers, the new adult education startup backed by former Paramount chief Sherry Lansing's foundation and the Creative Artists Agency, is getting some big-name celebrity endorsements. Pierce Brosnan, Geena Davis, Sally Field, James Franco, James Gandolfini, Cuba Gooding, Jr., George Lopez and Rita Wilson have all signed on to help talk up the program to prospective applicants in a new advertisement for Empowered's UCLA extension classes."
Empowered UCLA Extension Reinvents Education and Career Counseling for Today’s Job Market
"Empowered UCLA Extension – a collaboration between UCLA Extension and Empowered Careers – announced today the launch of a new career development program available nationwide starting this fall, specifically designed for baby boomers seeking to make a career change, get ahead professionally or get back into the workforce. Empowered UCLA Extension also announced the results of a recent survey of HR managers and recruiters across the country indicating that certificate programs are widely viewed as a viable way to close the skills gap and teach adults relevant job market skills."